Arclo

    Your ideal client just searched for Botox in your city — and booked with your competitor

    Med spa clients research extensively before booking. They compare reviews, study treatment pages, and read before-and-afters across multiple practices. If your website doesn't show up for the specific procedures you offer — or if it looks less polished than the competition — they book elsewhere without you ever knowing they existed.

    "Our Botox and filler pages alone bring in 20+ new clients a month. We used to spend $3,000/month on Instagram ads for half that volume."

    — Owner, medical aesthetics practiceFrom paid-ads dependent to 60% organic new-client acquisition

    How med spa customers find you

    82% of med spa clients research treatments online before booking — your website is your first consultation

    The med spa client journey

    Each step is a chance to win or lose the booking

    Search

    'botox near me' or 'lip filler cost [city]'

    60% continue

    Research

    Read treatment pages, compare options

    40% continue

    Compare

    Check reviews, before/after photos

    25% continue

    Book

    Choose the practice they trust most

    Practices with dedicated treatment pages, before/afters, and FAQ content convert at every stage

    Treatment-specific intent

    Treatment-specific, high-intent searches — 'Botox cost [city],' 'best lip filler near me,' 'microneedling before and after.' Clients search for specific procedures, not 'med spa' generically

    Reviews + photos decide

    Aesthetics clients care deeply about reviews and photos. Your Google Business Profile with treatment photos and 5-star reviews is often the deciding factor between you and the practice two miles away

    AI beauty recommendations

    Clients asking 'what's the best med spa for lip filler in [city]' to AI get answers from structured treatment pages and review signals. Arclo makes your expertise visible to these recommendation engines

    What Arclo does for med spa businesses

    • Treatment-specific landing pages that rank and convert
    • Before/after content strategy that builds trust
    • Location-specific pages for multi-location practices
    • Blog content addressing treatment questions and concerns
    • Google Maps optimization for your practice area
    • Track rankings for every treatment keyword in your market

    Here's what we typically find on med spa websites

    Real issues Arclo detects and fixes automatically

    All treatments on one 'Services' page — competing against practices with dedicated treatment pages
    Created individual pages for Botox, fillers, laser, microneedling, etc.
    Impact: Treatment-specific pages rank for high-value searches that a generic page cannot win
    No FAQ content addressing cost, pain, recovery — the questions clients actually search for
    Added treatment FAQ sections with schema markup for rich results
    Impact: FAQ content captures 'how much does Botox cost in [city]' searches and builds pre-visit trust
    No before/after gallery with text — Google can't understand image-only portfolios
    Created described before/after cases with treatment details, timeline, and results
    Impact: Before/after pages rank for '[treatment] before and after' — a high-intent search signal
    Competitor has 35 indexed pages targeting treatment keywords. You have 6.
    Content strategy to build treatment, education, and location pages over 90 days
    Impact: More topically relevant pages = stronger domain authority for med spa searches

    Common questions from med spa businesses

    Med spa clients come from Instagram, not Google. Why invest in SEO?

    Instagram builds awareness, but Google captures intent. Someone searching 'Botox near me' is ready to book today. Instagram followers might book someday. The highest-growth med spas use both — but organic search has the better conversion rate and zero per-click cost.

    I'm worried about content accuracy for medical aesthetic procedures.

    Arclo's med spa content covers treatment overviews, candidate info, and FAQs — not medical claims. Everything stays within standard patient education language. Approval mode lets you review every piece before it goes live.

    We're in a competitive market with 10+ med spas. Can we actually rank?

    Competition means opportunity. Most med spas have poorly optimized websites — generic service pages, no schema markup, slow load times. Arclo's comprehensive optimization often leapfrogs competitors who've been established longer but neglected their SEO.

    See which treatment searches your practice is missing right now

    Free scan reveals exactly where you rank for the procedures you offer — and which high-value clients are finding your competitors instead.

    Free scan • No credit card • Takes ~60 seconds