Arclo vs Brighter Vision, for therapists and group practices

    A Brighter Vision alternative where you own the site

    Brighter Vision is a template subscription: pick a design, they host it, you own the domain. Arclo is a managed website: we build it around your specialties, improve it every week, route every inquiry to you by text, and the code is yours to keep. It costs more than their entry plan. Here is exactly what the difference buys.

    Stay with Brighter Vision if

    If you are a solo practice with a full caseload from referrals, and you want a professional-looking site for under $100 a month that you rarely think about, Brighter Vision's Start plan does that and we would not talk you out of it.

    Switch to Arclo if

    If you have open hours to fill, more than one clinician, or a specialty you want more of, the site has to do work: rank for the specialty, answer the client's questions, and get the inquiry to you before they call the next listing. That is what Arclo's $199 pays for, and it is why we do not charge setup, do not sign contracts, and let you leave with the code.

    Side by side, from their pages

    Brighter Vision details from brightervision.com/pricing and /faqs, checked September 2026. Their pricing may change; the link is the source of truth.

    What you get
    Brighter VisionA site built on one of their templates, hosted by them, with more features on the higher tiers (their pricing page lists what each tier includes).
    ArcloA site built fresh around your specialties and clinicians, hosted and run by Arclo, improved every week, with lead routing, a tracked phone number and a monthly report on every plan.
    Price
    Brighter Vision$79 / $149 / $319 per month. $100 setup on annual Start and Grow.
    ArcloRun $199/mo or Grow $349/mo. $0 setup. Month-to-month. The site and its code are yours from day one; export any time.
    Who owns the site
    Brighter VisionTheir pricing page says you fully own your domain name. It does not say you can take the site itself with you; ChoosingTherapy's review lists the site as owned by Brighter Vision.
    ArcloYou. The code lives in a repo you own and can export any time. Cancel and the site keeps running wherever you host it.
    Contract
    Brighter VisionMonthly or annual billing. Monthly subscriptions are non-refundable; annual plans refund only before the first draft is built, minus setup, first month and a $100 cancellation fee.
    ArcloMonth-to-month. Cancel from your dashboard. No cancellation fee.
    HIPAA
    Brighter VisionHIPAA-compliant email is a paid add-on. Forms and BAA terms are not listed on the pricing page.
    ArcloBAA signed with every practice. Request form collects only name, phone, email and preferred time. No tracking pixels on appointment pages.
    What happens after launch
    Brighter VisionWhatever your tier includes; see their pricing page. Ongoing weekly work on the site is not something their plans describe.
    ArcloEvery week: technical fixes, schema, new service and location pages, Google Business Profile upkeep, all logged. A monthly plain-English report shows what changed and where inquiries came from.
    Booking
    Brighter VisionYou can link to your scheduler.
    Arclo"Book online" points at the SimplePractice, TherapyNotes or other portal you already run. Arclo never touches scheduling or notes.

    Brighter Vision pricing as published: Start $79/mo, Grow $149/mo, Flourish $319/mo billed monthly (annual billing is a little less per month with a $100 setup fee on Start and Grow). HIPAA email is an add-on at $14.99–$24.99/mo. No free trial.

    Switching questions

    We rebuild it rather than move it. Brighter Vision hosts the site on their platform, so what comes with you is your domain, your copy and your photos. Arclo scans the current site, builds the replacement for you to review free, and only then do you point the domain at it. Your rankings carry over because the URLs and content do.

    See the rebuild before you decide

    Free scan of your current Brighter Vision site, then a free rebuild you can look at. Nothing changes until you say so.

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